There is a clear distinction between the different forms of advertising received via the letterbox.

Addressed Advertising Mail, also known as Direct Mail
Unaddressed Advertising Mail, also known as door drops or door-to-door

Addressed Advertising Mail

Personally addressed advertising.

1. Advertising Mail works and is useful in all markets
2. It can integrate with other advertising media
3. An easy way to build a brand
4. Everyone can use it, from the financial to the entertainment sector
5. So your competitors don’t see what promotions you are doing
6. Maintain and build relationships with your customers

Benefits

• It puts your message into the customer’s hand
• It gives you space to educate and persuade
• It can be read, retained and shown to others
• It has a proven response
• It lets you choose which areas to target

Unaddressed Advertising Mail

Targeted, measurable, cost-effective – A growing element in the marketing mix.

1. Potential customers receive a tangible message
2. No individual names and addresses are required
3. Campaigns can focus on areas that match a target profile
4. Generate a response to build a database of new customers

Benefits

• Deliver high-impact messages to consumers you can’t identify
• A cost-effective way to distribute detailed information
• A response channel for integrating campaigns
• A cost-effective way to collect data
• Reach over 162,000 households and commercial establishments throughout Malta and Gozo.

Contact us on T: 2596 1720 or e-mail us on sales@maltapost.com if you want further information.